Pop star Selena Gomez boosts Serendipity3 growth with Atlantic City deal

Tyson January 2022 728×90

Ocean Casino Resort announced last month the addition of the legendary new york restaurant, Serendipity3. Starting Spring 2022, Serendipity3, home of the famous Frrrozen hot chocolate, will offer a one-of-a-kind to eat experience transporting Ocean’s guests to a fantasy world filled with delicious food and dreamy desserts. The 8,000 square foot restaurant and adjacent ice cream parlor will feature a whimsical interior with a modern twist and a nod to Serendipity3’s iconic history.

“We are thrilled to welcome this one-of-a-kind restaurant to the Ocean restaurant portfolio,” said Warren Richards, Senior Vice President of Catering for Ocean Casino Resort. “Located just steps from the energy of Ovation Hall, the addition of Serendipity3 will provide our guests with the opportunity to create memories with every bite in a playful environment unique to Atlantic City.”

Founded in 1954, Serendipity3 has been a New York institution for over six decades, attracting millions of customers since its inception. The restaurant has been the setting for several films, including the 2001 romantic comedy Serendipity. Serendipity3 has a well-known celeb that includes Cher, Jackie O, Beyonce and Jay-Z, Kim Kardashian, and new partner and investor, Selena Gomez.

Selena Gomez 2022
Selena Gomez

“I am thrilled that we will be expanding and opening a Serendipity3 location in the Ocean Casino Resort in Atlantic City,” said Serendipity Partner Selena Gomez. “Many new guests will be able to visit and experience what we love so much about the original New York location.”

As the third location outside of New York, Serendipity3 at Ocean will offer brunch, dinner and late-night meals daily. The menu features delicious savory creations that tap into nostalgic cravings like foot-long hot dogs, burgers, pastas and sandwiches. Unique desserts include ornate sundaes, pies, cakes and floats, all served with a whimsical twist, including imaginative sweets such as the Selena Gomez-inspired Selena Sundae. Gomez’s entry into the restaurant business is the result of a social media push to support a recently released song. Gomez teamed up with Korean pop group Blackpink to release the hit “Ice Cream,” but there was so much more to the collaboration. In the months leading up to the song’s premiere, Gomez thought there was no better way to celebrate than with a new ice cream flavor inspired by the single. That’s how Serendipity’s Cookies and Cream Remix, featuring pink vanilla ice cream and thick swirls of black fudge with chunks of cream-filled cookies, came to life. This connection would turn into an investment in the company.

Ocean Resort CasinoThe announcement follows Ocean revealing the opening of the new casual Hawaiian-inspired restaurant, Makai, as well as Nola’s Bar & Lounge, a brand new nightlife and live music venue. Ocean recently announced a reinvestment in the resort of over $75 million over the next year, with the highly anticipated addition of over 460 rooms and suites. This follows Ocean’s 2021 property enhancements, including a redesigned casino floor with new high-limit experiences.

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The resort spans over 20 oceanfront acres on Atlantic City‘s famous boardwalk, Ocean Casino Resort, has 1,399 rooms and suites; 135,000 square feet of gaming entertainment; 1,720 slot machines; 108 gaming tables; 160,000 square feet of meeting and convention space; 90,000 square feet of unique outdoor space; 4 high-end gourmet restaurants; 11 casual restaurants; a 40,000 square foot spa; 6 iconic nightlife and daytime experiences; and a 4,500-seat concert hall. Ocean is home to the largest Top Golf Swing suite in the world and offers both land-based sports betting and online gaming in the state of New Jersey through its real money gaming sites.